Launched in 2021 as a response to community-informed recommendations, the PEI Alliance for Mental Well-Being is an independent, incorporated, non-profit with a mandate to create the conditions for positive change so that all people living on PEI can achieve and maintain the best possible mental well-being throughout their lives.

Our mission is to support and empower our community partners so we collectively create a future where everyone on PEI can achieve and maintain the best possible mental well-being throughout their lives.

To achieve our mission, we are committed to:

• providing relevant learning and development opportunities
• incorporating the latest research into our practices and sharing knowledge with our community
• creating opportunities for deep connection and collaboration
• encouraging innovation and change
• providing capacity support
• advocating on behalf of our courageous community partners

Our work is grounded in the science of brain development and resilience.

Our key programs and activities are:
• Grants and Capacity Support;
• Research and Knowledge Mobilization;
• Training and Development; and,
• Bringing Community Partners Together

Our programs and activities continue to evolve as we respond to the needs of our community partners and incorporate the latest research into our work.

The Lead Grant Applicant must be a PEI-based non-profit or charitable organization (including those defined by Canada Revenue Agency as Qualified Donees). Our past and current grantees represent a broad range of sectors, sizes, and geographical reach.

Our grant program is designed to empower organizations/charities serving a wide range of clients and communities.

We support a wide range of initiatives designed to support healthy brain development and improve mental well-being. This could include projects focused on physical activity, poverty reduction, nature-based experiences, artistic endeavours, social bonding, improving life skills, and much more.

As long as the project/initiative is focused on one or more of the evidence-based factors that can promote health brain development, strengthen resilience, and/or improve mental well-being, we want to hear from you!

Check out past and current projects that have received funding and contact us to determine if your project idea is a good fit for our grant program.

For further information, check out our Grant Program page and/or our Grant FAQs.

Our grant application process is straightforward. Visit our Grant Program page, where you will find detailed information about our program, eligibility criteria, and how to apply. If you have any questions or need assistance, check out our Grant FAQs and/or contact our grants team at grants@afmwb.com.

Our Brain Story PEI Pilot represents two years of work by the Alliance to create a new, positive, and evidence-based dialogue on PEI about mental health and well-being.

This comprehensive 35-hour training provided valuable insights into the science of resilience and brain development. The goal was to equip participants with knowledge and insights they can build into their prevention-based programming and services. We also wanted to build a common language around the science of brain development, so we are all working from a shared understanding of resiliency, toxic stress, protective factors, and other important concepts.

Learn more about the Brain Story PEI Pilot here.

There are several ways to stay informed about our latest news and events. Here are the easiest ways:

Newsletter: Subscribe to our newsletter in the footer of this website for regular updates on upcoming events, new initiatives, our grant program, job opportunities, and more!

Website: Check out the News section of our website for announcements, event details, recent articles and more.

Social Media: Follow us on our social media channels on Facebook and LinkedIn for real-time updates and engagement.

For grant program questions please email grants@afmwb.com

For all other inquiries please fill out our contact form or email us at info@afwmb.com

The Lead Applicant must be a PEI-based non-profit or charitable organization (including those defined by Canada Revenue Agency as Qualified Donees). Applicants can be based in any region of the province and their work may fall within any scope represented by the non-profit/ or charitable sector.

Our past and current grantees represent a broad range of sectors, sizes, and geographical reach.

The Lead Applicant on any grant application must be a registered non-profit or charitable organization.

Lead Applicants may submit an application in partnership with other organizations, groups or individuals who act as a Co-Applicant (see more information in the next FAQ). The nature of the partnership must be well- defined/substantiated within the application.

Co-Applicants are entities that plan, coordinate, and execute the project together with a Lead Applicant. It’s important that you set out clearly defined roles and responsibilities of each party within the Co-Applicant section of the grant application.

Eligible Co-Applicant organizations include, but are not limited to:

• Businesses​
• Private practices​
• Publicly funded entities such as municipalities, schools, and post-secondary institutions​
• Other non-profit or charitable organizations

Our grant program is designed to empower organizations/charities serving a wide range of clients and communities.

We support various initiatives designed to support healthy brain development and improve mental well-being. This could include projects focused on physical activity, poverty reduction, nature-based experiences, artistic endeavours, social bonding, improving life skills, and much more.

As long as the project/initiative is focused on one or more of the evidence-based factors that can promote health brain development, strengthen resilience, and/or improve mental well-being, we want to hear from you!

Check out past and current projects that have received funding and please reach out to us to determine if your project idea is a good fit for our grant program.

Projects typically need to be completed within a specific time frame, such as 12 months for single-year grants or up to three years for multi-year grants.

If a project is accepted for funding, the Alliance and the Grantee will determine specific milestones and deadlines for the project when completing the Grant Agreement prior to the project commencing.

Funds must be used in accordance with the project budget and proposal approved by the Alliance. Any changes to the project scope or budget must be discussed with and approved by the Alliance.

Grantees who have previously received funding or who are currently receiving funding but will be completing their project and grant reporting by December 31, 2024, are eligible to apply for funding in the upcoming grant cycle.

Grantees who are currently receiving funding and who will NOT have completed their project and grant reporting by December 31, 2024, are NOT eligible to apply for funding in the upcoming grant cycle as a Lead Applicant, but may partner with another organization as a Co-Applicant.

Grantees who are in the process of completing a single-year or multi-year grant ending in 2025 will receive separate communication from the Alliance surrounding the closing out of the existing grant, and what funding or support options exist.

Projects that have previously received a single-year grant are eligible to apply for a multi-year grant for the same project to further elevate or expand that project. If this is the case, the applicant will need to demonstrate in the application what they learned from the first grant and how those learnings and outcomes will be applied to the new iteration of the project.

We’ve outlined our grant application process here.

The PEI Alliance for Mental Well-Being has a Peer Review Committee that reviews applications.

Peer Reviewers will evaluate and analyze the applications based on a number of predetermined factors, including the alignment of the project with the grant program objectives and the needs of the community.

All applicants will be notified about the outcome of their applications by March 2025.

Applicants may be asked to submit additional documents or answer questions to support the review and decision process, including proof of credentials, statements of insurance, letters of support from partner organizations, community representatives, etc.

The Alliance will do its best to provide feedback and insight into the reason for a project not receiving funding. Where possible, upon notification that a project was not successful in receiving funding, the Lead Applicant will be offered the opportunity to meet with the Alliance staff to discuss the application and feedback received from the Peer Reviewers. This is optional and organizations are not required to meet if they do not wish to do so.

Questions about the Grant Program can be directed to the Program Coordinator, Bryn Turner, at grants@afmwb.com.